Have you ever
stood in your kitchen
in your Halloween-themed cotton underwear in April
shoving lime-flavored tortilla chips into your mouth
at the speed of a peaking German rave dancer?
Trying to get it all in before the All-Seeing Diet Gods catch you…(you know, the ones that look disturbingly like Jillian Michaels)...?
…Whispering wildly under your breath, “I’ll get back on my diet tomorrow, I’ll get back on my diet tomorrow”
*record scratch*
How, in the name of green smoothies, did you end up here?!
You!
with the food scale, Peloton, $500 blender, MyFitnessPal app, and a meticulously organized bottom drawer of 574 Trader Joe’s brand tote bags…
You!
who’s studied more What I Eat in a Day videos than you’d ever want your [future] daughter to know about…
You!
who’s meal-prepped entire weeks of low carb meals - downloaded straight from the Goop blog into neat rows of chicken and broccoli Tupperware...
We can paint this vivid picture because we’ve seen it approximately 3,850,328 times.
The reason is so glaring, so massive, 99% of on-again-off-again dieters will go their entire lives without seeing it
(like people in ancient times who couldn’t see the color blue. Seriously, have you read about this?! No.blue.).
❌ It’s not
a shortage of personal motivation or commitment that leaves you elbow-deep in that bag of south-of-the-border Tostitos.
❌ It’s not
that you haven’t yet found The Most Perfect Diet to pledge allegiance to.
❌ It’s not
even about what’s in your shopping cart (that somehow always has a wonky front right wheel).
The problem is pretty straight forward (yet elusive)…
MORE diets = MORE food chaos
(it’s science, betch)
This is the GLARING problem with the one and only solution we’re given:
Diet.
Diet again.
Diet harder.
The obsession, secrets, and restrictions that come part and parcel with literally EVERY diet fuel being out of control with food.
^ Read that again.^
The solution is something other than a diet. Something simple but immensely powerful.
You’re standing over that sink again, our chip-chomping friend, because none of your diets taught you the science-proven strategies to get control of your behaviors with food.
^^ Diets skip over this part, completely.
What frees you from feeling cRaZy with food is behavior-change programs rather than food-obsessed diets.
Behavior-focused approaches teach the science of motivation, willpower, and habit change.
Thus, you get control of your eating for the long term.
Because it turns out “jUsT dOn’T eAt It,” is sooooo not a long-term strategy.
When you follow a step-by-step system that walks you from chaos to control (uh oh, did we just give something away…) you can:
Have a treat,
stop,
move on
Or
Not have it,
stop thinking about it,
and move on
CAN YOU EVEN IMAGINE?!
We’re here to share this system with you.
But first, it's crucial you understand the most important piece: you’ve already demonstrated you can do this.
We know it.
How?
Because you already put in the work.
Every day.
Week after week.
Bikini season after bikini season.
Just look at the Mount Kilamanjaro-high pile of diet and wellness paraphernalia! It’s all proof that you show the F up for yourself and your health. You’re committed.
Let’s put all that fantastic attention and energy onto THE RIGHT points.
Sugar Sober teaches behavior change for yo-yo dieters and compulsive eaters as a step-by-step system that builds on itself, until one day you pick up your head and realize you didn’t even think about making that secret stop for Swedish Fish and Doritos at the CVS three blocks from your house.
The system is simple, but it’s powerful.
It’s gradual, but intentional.
It’s rewarding, but it takes real work to show up again and again.
If you don’t like self reflection (attention: there will be writing!) or learning the why behind the what, Sugar Sober isn’t going to feel good for you.
And that’s ok! Ships passing in the night.
We hope you find what you're looking for.
But if you’re committed to uncovering your triggers and re-engineering your patterns so you can keep your composure on Halloween, Thanksgiving, Holiday season, Valentine’s Day… dear Lord of Discounted Drugstore Candy, it really never stops!...then this is for you.
STOP HIDING YOUR WRAPPERS 🍫
Create a big, beautiful life after food addiction (yes, even YOU can trust yourself with food)
✍️Bonnes Vivantes Don’t Binge is the free newsletter for women tired of speed eating fries alone in the parked car.
Real life lessons for you to break the overeating cycle & outsmart the diet spiral ⛓️💥
